Unless you’re a business owner who’s uninterested in growing their brand, then you need a website.
In today’s world of Googling everything, businesses without a website are quickly forgotten about. It’s never been more important to have an active digital presence to engage with your customers.
Here’s the top 3 reasons why your business needs a website…
1. Attract Customers 24/7
The days of opening at 8.30 and closing at 5 are pretty much over. You might not be working outside of these hours – but people are still interested in your business.
Potential customers are searching for things relevant to your business at all hours of the day, and you want the best possible showcase for your business there to greet them.
Having a website that’s sitting comfortably in Google’s search results will act as a sales rep for you 24 hours a day.
2. Showcase Your Products, Services & Reputation
Having a website that’s built to engage your audience enables you to show yourselves in the best light all the time. It gives you a space to show off what your business is really about. Popular sections for small businesses to utilise include:
- Photos of the team
- Showcase images products you stock
- Videos showing what makes you better than your competitors
- Testimonials and reviews from your customers
- Integrated booking & buying systems
3. Your Competitors Already Have One
Around 65% of Australian small businesses have websites, with that number growing dramatically in the last 3 years. With a large and growing segment of the population finding businesses solely based on where they’re sitting in Google’s results pages, and your competitors most likely already having an established website – You need to ask yourself if you can afford not to have a website going forward.